Paranormal Activity, the scariest movie of the year continues to expand. After stellar reviews, especially from yours truly (check it out here), the viral “demand it” marketing has taken off, and given Paranormal Activity over $535,000 for this past weekend.
As a result, Paranormal Activity will be doubling its markets to over 40 now, with more to come this weekend. They are also adding additional shows at AMC Veterans all week to go along with the midnight showings already scheduled.
The film has already been a huge success in marketing with the “Demand it” campaign, compounded by word of mouth through Twitter with TweetYourScream. The budget was roughly $15,000, so expect some great things to come from this incredibly terrifying movie.
So, if you haven’t seen it yet, and are looking for a great scary movie, I encourage you to check it out…if you’re brave enough.
This story also appeared on Creative Loafings website. You can check out the journalistic goodness HERE.
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