No, this post is not about the flood of comic book movies out there right now. This post is because I read they are releasing comic books for several sci-fi movies coming out, including Star Trek, they are releasing some comics for my favorite sci-fi movie ever, Serenity, along with a new series for Iron Man, based on the movie.
So, is there a correlation between comics and movies? Would you be tempted to go pick up the comics before the movie comes out to prime yourself? I am right at the demographic, but I still don't have any intention of grabbing the comic books, if you wanna be super clever, post viral videos online of mini-stories prepping some side things that really don't have much to do with the movie, but it does get people psyched to see it, and keeps your mind on the upcoming movie. (that is MY idea, you CAN'T have it, J.J. ..... because, ya know, he often frequents my blog) But, seriously, having little side movies is a great way of getting the audience ready, especially for a sci-fi genre that really targets the Internet audience. Comics, however, I don't see the correlation, and will probably be lost in the confusion.
And, for all of you out there, reading and deciding to take some ideas and pitch them to movie companies, you ought to check out another J.J. Abrams movie, Cloverfield. That movie did "Viral marketing" better than anyone with text messaging, fake Myspace accounts, Youtube videos of news reports about activity before the movie, along with multiple websites. Two words: BRILLIANT!
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