What was once considered a competition for video rental chain Blockbuster has become a possible lifeline for the struggling company. As of today, if you have a Tivo service, you will see an option to rent movies from Blockbuster on your menu. This will allow you to pay anywhere from $2 to $4 for a movie rental that will stream right to your TV. This move was made to try and combat Netflix's streaming service that goes along with their monthly rental fee.
Everyone already knows my feelings on Blockbuster, but this is the perfect example of what is wrong with Blockbuster. This is a very reactive move, as opposed to what needs to be done, a proactive move. I find it hard to believe many people will use this service with Netflix having already one-upped them months ago. If Blockbuster wants to make it through the next year or so, they need to be ahead of the curve, not months behind it. And, partnering with Tivo, another fading fad, is just silly.
What do you think, is this smart for the Block, or is it just another step towards the grave? (Sounds scary, doesn't it?)
3 comments:
I'm a BIG fan of the Netflix streaming. I wish they had a better selection.
How is "Tivo" doing, the service I mean. Seems they'd be pretty left behind since all cable and dish operators offer DVR now. Two companies trying to stay afloat I guess.
The difference between extraordinary and ordinary is just that little bit extra. This is too little too late, as far as I am concerned. Seriously, does anyone have Tivo anymore?
-Michelle
Yeah, I love the streaming, but it seems Tivo will be employing the same system as the Brighthouse On Demand does, which is just lame. And, Belle, you're right, Tivo sales can't be all that great, and Blockbuster and its two customers won't change that.
Oh, and total bonus points for quoting Waiting. That was great.
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