Iron Man 2 viral marketing starts up

I am a huge fan of what has become known as viral marketing. The creativity of some of these campaigns is often better than the films themselves. My favorite example is of Cloverfield. All over the net, they had news reports about companies and environmentalists going at it, they had fake CNN newsreports that most people didn't know where fake, and they had Myspace accounts for all the characters in the movie, and all the accounts became inactive as of January 18, the date of the 'event.' This was something that really worked on me, and me me want to see the movie even more than just a great trailer.

So, with that in mind, check out the first hints of some Iron Man 2 viral marketing, it cracked me up!